Services · fixed fees · Rosedale, NY

Four line items.

Every number is on this page. Read it before you call.

Most agencies hide the price behind a discovery call and a deck. We’d rather you walk in already knowing what a strategy brief costs, what a year of issues costs, and what you keep when we’re done. Buy one engagement or stack all four.

Scope an engagement Call (718) 341-2099
  • Strategy brief $2,185
  • 12-issue calendar $3,640
  • Acquisition $4,725
  • Segmentation $1,380
  • Half to start, half at send
  • Nothing auto-renews
§ 01

The case files

What each fee buys, line by line

Weeks 1–2

Newsletter strategy brief

$2,185

For companies that keep saying “we should do a newsletter” and haven’t decided what it is. We decide.

  • Three stakeholder interviews: your founder, a salesperson, your most annoyed customer
  • Audience map naming the two readers who matter and the ten who don’t
  • Editorial angle, format, cadence and send day, each with the reasoning written down
  • A platform verdict: stay put or move, said plainly
  • 90-minute readout call, then a document you can forward

→ you keep the written brief, interview notes and recordings

Scope the brief
Most picked

12-issue content calendar

$3,640

A year of issues planned to the headline, plus issue 01 written, edited three times and ready to send.

  • Twelve issue briefs: working headline, source, angle and the job each does in your sales cycle
  • Interview questions for your team, one set per issue, so nobody stares at a blank doc
  • Issue 01 fully drafted, five subject-line candidates, one winner
  • Voice guide for whoever writes issue 02 onward
  • Calendar loaded into Mailchimp, HubSpot, Klaviyo, Beehiiv or Customer.io

→ you keep the calendar, the approved issue and the voice guide

Book the calendar
30-day run

Subscriber acquisition campaign

$4,725

The first thousand readers, found by invitation. No purchased lists, no scraped contacts, ever.

  • Landing-page copy and a signup flow that asks for an email and nothing else
  • Lead-magnet brief written from your best sales objections
  • Signature-line signup kit for your sales team
  • Invitation sequence for your existing customer list
  • Two co-promotion pitches to newsletters your buyers already read, written and sent

→ you keep every page, sequence and pitch, ready to rerun

Plan the launch
Add-on or standalone

List-segmentation setup

$1,380

So issue 02 can talk to a CFO differently than to a plant manager.

  • Tag and segment architecture built around role, industry and deal stage
  • Welcome sequence of three emails, written and wired in
  • CRM field mapping so a click or a reply lands next to a name
  • A one-page rulebook your team can follow without us

→ you keep the live segments inside the platform you already pay for

Segment my list

The paperwork, in one paragraph

Half to start. Half when issue 01 ships. Then it stops.

Each engagement ends the day its deliverables land. Nothing auto-renews, no retainer ticks on in the background, and you leave with every file, list and login.

Get a written proposal
  • Fee on the proposal = fee on the invoice
  • Scope changes written down and priced first
  • Replies within one working day
  • Calls by phone or video, by appointment
§ 02

Side by side

Which one do you actually need?

Start here if…
EngagementFeeStart here if…Writing includedTimeline
Strategy brief$2,185You don’t yet know what the newsletter is forBrief only2 weeks
12-issue calendar$3,640You know the “why” but have no plan or voiceIssue 01Weeks 3–5
Acquisition campaign$4,725You have a plan and a list of zeroPages, sequences, pitches30 days
Segmentation setup$1,380You have a list and it all gets the same email3-email welcome1 week
§ 03

Scope it here

Pick a line item. We’ll write you the proposal.

By appointment — book a call

Bring to call one

  • The last three sales emails that got a reply
  • One customer you’d clone tomorrow
  • A competitor newsletter that bores you
  • Your list export, if you have one
255-51 148Th Road Rosedale, NY 11422 (718) 341-2099 info@walrusmailbox.com

Tell us what you’re sending now

Two minutes. We reply with call times within one working day.

or ring (718) 341-2099